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Positioning & Promotional Strategies

Positioning Strategy

Goldbit Casino will position itself as a unique gambling experience like no other. We will do this by marketing our core values and our innovative and luxurious approach to the industry.
Brand awareness is going to be our main focus to increase desire for the GoldBit Casino brand. After the first version has been launched, we will continue this strategy and downplay alternative companies and/or products to ensure user interest/cognition is high.

Promotional and Ad Strategies

GoldBit Casino will be using a marketing funnel strategy in order to guide potential customers and users from their first initial contact with the GoldBit brand towards the actual sale of a token or the acquisition of a user.
Creating Brand Awareness
We will create awareness for the GoldBit Casino brand by targeting specific demographics based on industry trends. We will use the following strategies:
  • Influencer Campaigns
  • Community Campaign
  • Social Media Campaigns
  • Giveaway Campaigns
  • Viral Campaigns
  • Prominent Billboard Ads